12 places in Seoul to shop for clothes that even locals love. We have insider’s tips!

You’re all prepared to head over to Seoul and make the best out of your Korea trip but one thing you might be missing is the information on where to shop for clothes!

You may have already heard of the common touristy areas but do you also know about some of the hidden streets which only locals know? If you are curious about these places, continue reading to better prepare yourself for unique Seoul fashion adventures!

1. SookMyung Women’s University

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SookMyung Women’s University is a hot place for female shoppers. Although it may not be as well known as other shopping districts, it is well-received by females especially in their 20s! 

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Since it is located just right beside the university, clothes are rather affordable, ranging from 10,000 to 40,000 won. Some of the shops carry unique pieces in limited quantities, so make sure you snatch them before they’re gone.

How to get here: Make your way out of exit 10 of Line 4, Sookmyung Women University Station.

2. Ewha Women’s University

Ewha Women’s University is a definite dream place for girls to shop. As it is a women’s university, the shops around this area are also targeted towards girls in their 20s. Over time, it has become an increasingly popular shopping spot among tourists due to its easy accessibility. 

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Many of their clothes are priced around 15,000 won and above! 

How to get there: Make your way out of exit 2 or 3 of Line 2, Ewha Women’s University Station and keep walking straight for about 100m.  

3. Express Bus Terminal Underground Shopping

Along this stretch of underground shopping haven, you can find clothes suitable for all sorts of ages. On one end, shops specialise in selling infant clothes and on the other end, you can also find clothes targeted towards those in their 30s and 40s!

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Clothes are priced as low as 5000 won to around 40,000 won!

How to get there: Head to exit 8-1 or 8-2 of Line 3, Express Bus Terminal Station.

4. Gangnam Station Underground Shopping

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Here is another underground shopping street visited mainly by those in the 20s and 30s. Located in the middle of the city, you can find yourself being caught in ‘Gangnam Style’. 

Clothes sold in this area range from 10,000 won and above.

How to get there: Head out of Gangnam Station of Line 2.

5. Dongdaemun Shopping Malls

If you want to know where to get the trendiest clothes, here is your answer. Not only is Dongdaemun one of the hottest tourist spots, it is also popular among local Koreans. Some of the well-known shopping malls include APM, Good Morning City and Doota.

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These malls have at least 10 stories for you to shop till you drop!

Each stories is classified according to the type of clothes that they sell. For example, ladies wear is usually available from 1st to 3rd stories and the men’s clothes goes from 5th and 6th stories and so on. Some of the shopping malls also sell Hanbok (Korean traditional costume) on the upper stories.

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Pro tip: You can actually haggle the price with the shop owners even if you do not speak Korean! Body language tends to do the trick.

How to get there: Head to exit 14 of Dongdaemum History and Culture Park Station of Line 2, 4 and 5.

6. Namdaemun Traditional Market

For fans of traditional spots, here is a place you should head down to soak in a more “local” atmosphere. Not only can you find a diverse amount of traditional items, retailers also have a wide range of clothes for you to choose from.

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One of the attractive parts of this place is definitely the street that sells infants and children clothes. Mothers, take note of this shopping spot if you want to shop for your kids.

Prices usually begins as low as 1000 won.

How to get there: Make your way out from exit 6 of Line 4, Hoehyeon Station, and turn into the street right after you come out.

7. Dongmyo Flea Market

Not many know about this place as it is one of the areas visited mostly by elderly. However, some of the youngsters who enjoy vintage fashion tend to come here to look for the gems that they can’t find in the mainstream market – you just need sharp observation and a keen sense of style. If you wish to avoid the crowd, try to visit the flea market on weekdays!

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Prices range as low as 1000 won and you can even bargain with them!

How to get here: Make your way out of exit 3 of Line 1, Dong-Myo Ap Station

8. Hongdae

There is a reason why Hongdae is a highly recommended shopping district by many youngsters and tourists who visited Seoul previously. Not only do the shops there sell affordable and trendy clothes, there are also shops in the corners selling vintage and unique street style clothes.

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Try your luck by navigating along those small corners and you might actually find something towards your liking!

Prices range from as low as 10,000 won.

How to get there: Head out of exit 9 of Line 2, Hongik University Station and turn left.

9. Common Ground

If you are more into street fashion, this is place you should check out. Common Ground is noted to be Korea’s first pop-up stores made up of shipping containers. It houses several local street fashion ranging from 30,000 to 100,000 won.

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From time to time, Common Ground also changes with the season and switches its decoration accordingly.

How to get here: Make your way out of exit 6 of Konkuk University Station of Line 2 and 7 and walk straight about 150m. 

10. Garosu-gil

If you are looking for designer clothes or open studios, you can definitely make your way down to Garosu-gil. Not only does it gives off a bohemian vibe, it also makes people want to enjoy the chic and relaxing atmosphere along the street. (Psst, there are Instagram-worthy spots here too!)

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Prices range from 30,000 won and onwards.

How to get here: Make your way out of exit 8 of Sinsa Station of Line 3 and walk straight for about 250m and turn left.

11. Itaewon

Itaewon is known to be the international hub of Seoul as shops are opened by many foreigners residing in Korea. They have many exotic clothes and fashion apparels imported from overseas, to help you make a fashion statement. Some shops also offer in a huge range of sizes to cater to plus-size shoppers.

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Prices range from 20,000 won and above.

How to get there: Head out of exit 2 or 3 of Line 6, Itaewon Station.

12. Lotte Duty Free Department Store

Located in Myeongdong, Lotte Duty Free is one of the best places for tourists to spend their money. Not only does it house a variety of local and overseas brands, Lotte has also allowed shoppers to be more efficient in their shopping by separating the department stores into two different buildings.

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One of them is known as the Lotte Young Plaza which mainly targets teenagers and young adults.

Prices usually range from 20,000 won and above.

How to get there: Head out of exit 7 of Line 2, Euljiro Ipgu Station. 


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