22 places with the best clothing stores in Seoul to shop at

You’re all prepared to head over to Seoul and make the best out of your South Korea trip but one thing you might be missing is the information on where to find the best clothing stores in Seoul!

You may have already heard of the common touristy areas but do you also know about some of the hidden streets which only locals know? If you are curious about these places, continue reading to better prepare yourself for the best clothes shopping experience in South Korea!

1. SookMyung Women’s University

best clothing stores in seoul - sookmyung women's university
Credit: John Snow/Google Reviews

The shopping district near SookMyung Women’s University offers some of the best clothing stores in Seoul for female shoppers. Although it may not be as well known as other shopping districts, it is well-received by avid shoppers, especially those in their 20s!

Since it is located right beside the university, clothes are rather affordable, ranging from KRW10,000 to KRW40,000 (~S$10.91 to S$43.65). Some of the shops carry unique pieces in limited quantities, so make sure you snatch them before they’re gone.

Address: 100 Cheongpa-ro 47-gil, Yongsan-gu, Seoul, South Korea

2. Ewha Women’s University

best clothing stores in seoul - ewha women's university
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The shopping district near Ewha Women’s University is a definite dream place for Seoul clothing. As it is a women’s university, the shops around this area are targeted at girls in their 20s. Over time, it has become an increasingly popular shopping spot among tourists with some of the best clothing stores in Seoul due to its easy accessibility.

Many of their clothes are priced around KRW15,000 (~S$16.38) and above! This is probably why the district is – hands down – one of the best places to shop for clothes in Seoul.

Address: 52 Ewayeodae-gil, Seodaemun-gu, Seoul, South Korea

3. Goto Mall (Express Bus Terminal Underground Shopping)

best clothing stores in seoul - goto mall
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Known as the largest underground mall with more than 600 stores, Goto Mall certainly has some of the best clothing stores in Seoul. Along this stretch of underground shopping haven, you can find clothes suitable for all sorts of ages. On one end, shops specialise in selling infant clothes and on the other end, you can find clothes targeted at those in their 30s and 40s!

Clothes are priced as low as KRW5,000 to around KRW40,000 (~S$5.45 to S$43.64). Definitely one of the best deals you’ll get when shopping in South Korea!

Address: 194 Sinbanpo-ro, Bapo 4-dong, Seocho-gu, Seoul, South Korea

4. Gangnam Station Underground Shopping

best clothing stores in seoul - gangnam station underground shopping
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Here is another popular underground shopping street visited mainly by those in the 20s and 30s. Located in the middle of the city, this place is highly accessible with some of the best clothing stores in Seoul.

Clothes sold in this area range from KRW10,000 (~S$10.91) and above.

Address: 396, Gangnam-daero, Gangnam-gu, Seoul

5. Dongdaemun

best clothing stores in seoul - dongdaemun market
Credit: KoreaToDo

If you want to know where to get the trendiest Seoul clothes, here is your answer. Not only is Dongdaemun one of the hottest tourist spots, it is also popular among local South Koreans. In fact, Dongdaemun is South Korea’s largest wholesale and retail shopping district with 26 shopping malls, 30,000 speciality shops, and 50,000 manufacturers.

These malls have at least eight stories for you to shop till you drop!

Each storey is classified according to the type of clothes that they sell. For example, ladies wear is usually available from First to third stories and the men’s clothes goes from fifth and sixth stories and so on. Some of the shopping malls also sell hanbok (Korean traditional costume) on the upper stories.

Pro tip: You can actually haggle the price with the shop owners even if you do not speak Korean! Body language tends to do the trick.


best clothing stores in seoul - doota
Credit: KoreaToDo

This fashion mall is where you can get the latest fashion trends. It comprises more than 540 stores spread over eight floors, with a wide variety of shops ranging from designer, to luxury brands, to indie shops. You can also grab a meal or some coffee when you get tired from shopping so much!

Address: 275, Jangchungdan-ro, Jung-gu, Seoul, South Korea

Goodmorning City

best clothing stores in seoul - goodmorning city
Credit: KoreaToDo

This large-scale shopping mall is probably one of the most convenient to get to as it is directly connected to the subway station. Here, you can find more than 700 stores spread over 23 floors, with all kinds of fashion accessories and even electronics. There’s even a few floors dedicated solely to wedding goods, so if you’re planning to have a wedding soon, you might want to check out those floors.

Address: 247, Jangchungdan-ro, Jung-gu, Seoul, South Korea

apM Place

best clothing stores in seoul - apm mall
Credit: KoreaToDo

If you’re travelling with your girlfriends who have similar tastes as you in fashion, you might want to pop by apM Place. This is a wholesale mall with eight floors of women’s wear. Unlike the normal retail malls, there is a minimum number of pieces required in order for you to make a purchase, which is why it would be great if you and your friends like the same type of clothes!

Address: 105, Euljiro 7-ga, Jung-gu, Seoul, South Korea

6. Namdaemun Traditional Market

best clothing stores in seoul - namdaemun traditional market
Credit: Seoul 4K Walker/YouTube

For fans of traditional spots, here is a place you should head down to to soak in a more “local” atmosphere. Not only can you find a diverse amount of traditional items, retailers also have a wide range of clothes for you to choose from.

One of the attractive parts of this place is definitely the street that sells infants’ and children’s clothes. Mothers, take note of this shopping spot if you want to shop for your kids as it has some of the best clothing stores in Seoul for kids. Prices usually begin as low as KRW1,000 (~S$1.09).

Address: 21, Namdaemunsijang 4-gil, Jung-gu, Seoul, South Korea

7. Dongmyo Flea Market

best clothing stores in seoul - dongmyo flea market
Credit: Seoul 4K Walker/YouTube

Not many know about this place as it is one of the areas visited mostly by elderly. However, some of the youngsters who enjoy vintage fashion tend to come here to look for the gems that they can’t find in the mainstream market as it offers some of the best clothing stores in Seoul for such styles – you just need sharp observation and a keen sense of style. If you wish to avoid the crowd, try to visit the flea market on weekdays!

Prices range as low as KRW1,000 (~S$1.09) and you can even bargain with them!

Address: 102-8, Sungin-dong, Jongno-gu, Seoul, South Korea

8. Hongdae

best clothing stores in seoul - hongdae
Credit: Seoul Walker/YouTube

There is a reason why Hongdae is a highly recommended shopping district by many youngsters and tourists who visited Seoul previously. Not only does this district have some of the best clothings stores in Seoul that sell affordable and trendy clothes, there are also shops in the corners selling vintage and unique street style clothes.

Try your luck by navigating along those small corners and you might actually find something towards your liking!

Prices range from as low as KRW10,000 (~S$10.91).

Address: 365-8, Seogyo-dong, Mapo-gu, Seoul, South Korea

9. Common Ground

best clothing stores in seoul - common ground
Credit: Seoul 4K Walker/YouTube

If you are more into street fashion, this is the place you should check out when shopping in South Korea. Common Ground is noted to be South Korea’s first shopping district with pop-up stores made up of shipping containers. It houses some of the best clothing stores in Seoul for local street fashion ranging from KRW30,000 to KRW100,000 (~S$32.74 to S$109.13).

From time to time, Common Ground also changes with the seasons and switches its decoration accordingly. This place is also considered to be one of the best Instagram-worthy spots in Seoul, so be sure to take a few photos when you’re here!

Address: 200 Achasan-ro, Gwangjin-gu, Seoul, South Korea

10. Garosu-gil

best clothing stores in seoul - garosugil
Credit: Seoul 4K Walker/YouTube

If you are looking for designer clothes or open studios, you can definitely make your way down to Garosu-gil. Not only does it give off a bohemian vibe, it also makes people want to enjoy the chic and relaxing atmosphere along the street. (Psst, there are Instagram-worthy spots here too!)

The apparel you can find here may cost a little more than what you can find in the university districts. However, given that they look trendy and are of higher quality, they are definitely worth the investment.

This is definitely one of the places to put in your itinerary if you’re looking for the best clothing stores in Seoul.

Prices range from KRW30,000 (~S$32.74) and onwards.

Address: Sinsa-dong, Gangnam-gu, Seoul, South Korea

11. Itaewon

best clothing stores in seoul - itaewon

Itaewon is known to be the international hub of Seoul as the shops are opened by many foreigners residing in South Korea. They have many exotic clothes and fashion apparels imported from overseas to help you make a fashion statement. Some shops also offer a huge range of sizes to cater to plus-size shoppers. As such, this is certainly where you should go if you’re looking for the best clothing stores in Seoul!

Prices range from KRW20,000 (~S$21.83) and above.

Address: Itaewon-dong, Yongsan-gu, Seoul, South Korea

12. Lotte Department Store

best clothing stores in seoul - lotte department store
Credit: Korea Tourism Organisation

Located in Myeongdong, Lotte Department Store is one of the best places for tourists to spend their money. Not only does it house a variety of local and overseas brands, Lotte has also allowed shoppers to be more efficient in their shopping by separating the department stores into two different buildings.

One of them is known as the Lotte Young Plaza which mainly targets teenagers and young adults.

Prices usually range from KRW20,000 (~S$21.83) and above.

Address: 81 Namdaemun-ro, Jung-gu, Seoul, South Korea

13. Starfield COEX Mall

best clothing stores in seoul - starfield coex mall
Credit: Korea Tourism Organisation

Starfield COEX Mall is a one-stop shop for all your shopping needs, and it’s a great place to shop with some of the best clothing stores in Seoul. The mall is one of the largest ones in Asia, and it features both mid-range and high-end shops, catering to everyone with different budgets.

As there are many store directories scattered around the mall, you will easily be able to find your way and shop to your heart’s content here.

Starfield COEX Mall is also known to have one of the most Instagram-worthy spot in Seoul – the Starfield Library, so if you have time, do drop by!

Address: 513 Yeongdong-daero, Gangnam-gu, Seoul, South Korea

14. Insadong

best clothing stores in seoul - insadong
Credit: Korea Tourism Organisation

If you’re looking to shop for traditional souvenirs and vintage clothes, Insadong is one of your best bets. This shopping district is a treasure trove of knick-knacks and vintage fashion styles. Many of the shops are housed in ancient hanok houses, so you don’t just get to do some shopping, you’ll also get to appreciate traditional Korean culture while you’re here.

There are also a couple of shops that sell hanbok in both traditional and modern styles, so you might want to take a look at those especially if you’re intending to purchase a set for yourself as a souvenir.

Address: 62, Insadong-gil, Jongno-gu, Seoul, South Korea

15. Sungshin Women’s University

best clothing stores in seoul - sungshin womens university
Credit: Seoulinspired

Another shopping district that you can head to for affordable clothing is the one near Sungshin Women’s University. You’ll find that this area is filled with stores selling trendy clothes, cosmetics, and accessories. It’s so popular that you’ll find even locals patronising the stores here. In fact, it can even be said that this area is where you can find some of the best clothing stores in Seoul.

When you’re tired, pop into any of the aesthetic cafes or restaurants located within the area to recharge!

Address: 4 Dongsomun-ro 22-gil, Seongbuk-gu, Seoul, South Korea

16. Apgujeong

best clothing stores in seoul - apgujeong
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Apgujeong Rodeo Street is where you can head to if you’re specifically looking to purchase luxury goods. Back in the 90s, this was the exact place that the wealthy youths would walk around in their luxury branded clothes and drive around in their imported cars. As such, this place evolved into a luxury brand shopping district where you can find lots of high-end fashion brands, famous hair designers, dermatologists and plastic surgery clinics.

You can walk along the streets or visit Galleria, a luxury brand shopping mall where you’ll be greeted by big-name luxury brands selling shoes, bags, clothes, and accessories.

Head here for the best clothing stores in Seoul to shop for luxury brands!

Address: Apgujeong-dong, Gangnam-gu, Seoul, South Korea

17. Cheongdam-dong Fashion Street

best clothing stores in seoul - cheongdamdong fashion street
Credit: GoGetKorea

Apgujeong Rodeo Street isn’t the only luxury shopping district in Seoul. If you walk further down the street, you’ll reach Cheongdam-dong Fashion Street, another luxury brand shopping area for you to purchase from brands such as Prada, Louis Vuitton, Gucci, Chanel, Cartier, and Hermes.

Known to have some of the best clothing stores in Seoul, Cheongdam-dong Fashion street is certainly a must-visit when you travel to South Korea.

Bonus: As this place is frequented by celebrities, you might even get the chance to spot your favourite K-celebrities when you’re shopping there. Just keep your eyes peeled and listen out for screams from fans!

Address: Cheongdam-dong, Gangnam-gu, Seoul, South Korea

18. Shinsegae Department Store

best clothing stores in seoul - shinsegae department store
Credit: Shinsegae

Escape the heat during summer by shopping in a fully air-conditioned mall, such as the Shinsegae Department Store. This mall is the flagship store of Shinsegae and it is divided into the Main Building where you can find luxurious brands and the New Building where you can find urban-style fashion.

The mall is so huge that you can easily spend the entire day here. With some of the best clothing stores in Seoul found here, you’re bound to find something that will catch your eye for you to purchase it and bring home!

Address: 63, Sogong-ro, Jung-gu, Seoul

19. The Hyundai Seoul

best clothing stores in seoul - the hyundai seoul
Credit: Seoul Metropolitan Government

Touted as one of the most spectacular shopping malls in South Korea, this relatively new mall is definitely a must-visit when you head to Seoul. The Hyundai Seoul is South Korea’s first eco-friendly future-concept department store, so you’ll notice that there are many trees and greenery within the shopping mall to add a touch of nature.

The mall has almost 600 stores spread across 12 floors, and you’re guaranteed a great time when you shop here. You can find some of the best clothing stores in Seoul here, including international brands that you’re familiar with.

When you feel tired, head to the Sounds Forest on the fifth floor to experience an indoor garden. Alternatively, you can take a seat at any of the cafes and restaurants available in the mall. This place is also so aesthetic that it’d be a waste if you didn’t take any photos here, so be sure to do so and update your Instagram feed!

Address: 108 Yeongdeungpo-gu, Yeouidae-ro, Seoul

20. Times Square

best clothing stores in seoul - times square
Credit: Tripadvisor

Did you know that Seoul also has its own Times Square? Times Square is a shopping mall located in the centre of Seoul and it offers fine dining, luxury brand stores, a children’s theme park, as well small little shops at the basement that offer slightly more affordable clothes.

Being a mall that caters to people with all kinds of budget, there’s no doubt that Times Square offers some of the best clothing stores in Seoul!

Address: 15 Yeongjung-ro, Yeongdeungpo-dong, Yeongdeungpo-gu, Seoul, South Korea

21. Gangnam

best clothing stores in seoul - gangnam
Credit: KoreaToDo

When it comes to shopping in Seoul, you definitely can’t miss out on the Gangnam shopping district. After all, it is the place that gained a lot of attention thanks to PSY’s smash hit Gangnam Style that was released back in 2013.

Here’s where you can find lots of major Korean brands such as 8 Seconds, SPAO, and H:CONNECT as well as international brands like Uniqlo, Zara, and Nike. Take this chance to also stock up on all your K-beauty essentials from brands including Innisfree, Banila.co, Olive Young, and Etude House.

When you’re there, don’t forget to also check out the flagship stores of both Kakao Friends and Line Friends and take photos with their life-sized character figurines.

With so many shops including the best clothing stores in Seoul, it’s no wonder that the Gangnam shopping district is so popular amongst both locals and tourists!

Address: Gangnam-daero, Gangnam-gu, Seoul

22. Gwangjang Flea Market

best clothing stores in seoul - gwangjang flea market
Credit: Seoulful Family

Another must-visit is the Gwangjang Flea Market, one of the oldest markets in Seoul that serves up great food along with many shops for you have a shopping spree.

Do take note, however, that many of the clothes here are not actually from South Korea. Instead, they are imported from countries such as United Kingdom, America, and Australia. Of course, this would be good news for you if you’re looking to purchase something more unique!

Address: 88 Changgyonggung-ro, Jongno-gu, Seoul, South Korea

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