Charles & Keith bags are going viral on “China’s Instagram” – and we want these top picks in our collection too

When you think of the many homegrown fashion brands that Singaporeans have cultivated, Charles & Keith is definitely one of the first that comes to mind.

Founded in Singapore in 1996, the fast-fashion retailer is known for its high-quality footwear and accessories with a relatively affordable price tag.

But did you know that Charles & Keith has a portfolio of over 600 stores worldwide and has even recently established itself as a trendy “affordable luxury” brand among the global fashion audience – including the netizens of China?

Yes, you read that right – with over 600,000 followers on RED (a.k.a. Xiaohongshu, which is basically China’s version of Instagram), Charles & Keith has been making rounds on the social platform for its fashion-forward bags.

To give you a peek into the world of RED, AVENUE ONE rounded up the most viral silhouettes to emerge on the fashionable streets of China that you can easily incorporate into your style.

1. See-Through Effect Handbag

Image source: RED

You’re looking at the bag that catapulted Charles & Keith on RED’s radar here.

The See-Through Effect Handbag is loved by many Chinese women for its bright-hued see-through effect that is somehow versatile enough to go with any outfit.

Another stand-out in this bag is probably the chunky chain strap, which gives the arm candy its streetwear flair that’s reminiscent of Virgil Abloh’s Louis Vuitton SS19 collection.

The See-Through Effect Handbag is available in three colours. It retails for S$75.90 on Charles & Keith, but is currently on 20% at the time of writing.

2. Half Moon Crossbody Bag

Image source: RED

Another streetwear-inspired bag, the Half Moon Crossbody Bag has been trending for its roomy “fanny-pack” structure that makes it so functional to carry.

What RED users love about the bag is the range of feminine, matte colours it comes in, which starkly contrasts the masculine two-way ring detail and chain strap.

The Half Moon Crossbody Bag comes in three colours. It retails for S$69.90 on Charles & Keith.

3. Croc-Effect Chain Strap Crossbody Bag

Image source: RED

Once spotted on BLACKPINK’s Lisa, there’s hardly a need to point out why the Croc-Effect Chain Strap Crossbody Bag has won over fans in China.

But if you do need one, just take a look at its frosty white finish and croc embossing – these two details make the bag look more expensive than it actually is, adding an elegant touch to both your day and night outfits.

The Croc-Effect Chain Strap Crossbody Bag is available in three colours. It retails for S$79.90 on Charles & Keith.

4. Chunky Chain Link Small Shoulder Bag

Image source: RED

Similar to the first arm candy on our list, the Chunky Chain Link Small Shoulder Bag boasts an edgy chain link that gives it a slightly masculine aesthetic.

Chinese netizens also fancy it for its top-handle shape that calls to mind Jacqumeus’s stylish Le Chiquito bags.

Chunky Chain Link Small Shoulder Bag comes in one colour and retails for S$89.90 on Charles & Keith.

5. Metallic Push-Lock Crossbody Bag

Image source: RED

With its clean lines and pared-back hardware, the Metallic Push-Lock Crossbody Bag instantly reminded us of the boxy silhouette of Celine’s iconic Classic Bag.

Many Chinese influencers have paired this rich espresso accessory with their casual ensembles for an effortlessly chic look.

The Metallic Push-Lock Crossbody Bag comes in three colours. It retails for S$65.90 on Charles & Keith.

6. Metallic Accent Hobo Bag

Image source: RED

Featuring a slick glossy finish and vintage hardware, the Metallic Accent Hobo Bag went viral for its trendy baguette shape that has been making an appearance on the fashion runways lately.

While it sports a compact design, it surprisingly has a roomy medium-sized interior that is big enough to carry all your essentials.

The Metallic Accent Hobo Bag is available in three colours. It retails for S$75.90 on Charles & Keith.

7. Metal Top Handle Long Wallet

Image source: RED

The Metal Top Handle Long Wallet is perfect if you’re on the go and only need to carry a few essential items.

Chinese netizens love it for its fresh peach colour as well as its versatility – it can be either a dainty handheld tote or a fuss-free crossbody if you make use of its gold chic straps.

The Metal Top Handle Long Wallet comes in two colours. It retails for S$69.90 on Charles & Keith.

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