Another year, another brand bites the dust. Following the departure of Esprit and Robinsons last year (though the latter made a surprising comeback earlier this June), crowd-favourite stationery and lifestyle brand kikki.K has gone into Voluntary Administration (the Australian equivalent to filing for bankruptcy) – for the second time.
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The brand, which would soon celebrate its 20th anniversary, broke the news on its Instagram and Facebook pages and its throng of loyal fanbase consisting of customers from around the world were devastated by the announcement.
Many of them have gone onto social media to share their favourite memories using the hashtag #kikkiKlove, with many of them heartbroken that their happy place may no longer be around after this.
With the brand filing for bankruptcy, kikki.K will also be closing selected existing stores – though it did not specify which ones will be shutting their doors.
In Singapore, the only kikki.K store currently standing is the kikki.K Little Store at VivoCity where you can still see and feel the vibrant, colourful stationeries in person.
Following the shocking announcement, kikki.K is now having a massive clearance sale on its e-store where prices are slashed up to 50% off.
From what we can see online, notebooks, notepads, journals, pens, markers, and organisation items are all going at 30% off while prices for planners and inserts, wallets and accessories, home and lifestyle items, as well as bags and totes are reduced by 40%.
Stationery for craft and DIY as well as cards, gift wrappers, and trims are tagged with a 50% discount – you can also enjoy kikki.K’s ‘Buy 3, Free 1’ promotion if you’re eyeing regular-priced cards, gift wrappers, and trims.
Meanwhile, prices for home office essentials and stationery are slashed between 30% and 50%. Orders above S$200 will be eligible for free local shipping within Singapore.
As mentioned on its website, it’s not ‘bye forever’ for kikki.K despite the company’s filing for bankruptcy again in 17 months after going into voluntary administration in March 2020.
But if you are concerned that this may very well be the end of the road for the brand or are worried that its signature happy style will be affected when another company takes over, you may want to start shopping and add your stationery favourites to cart right now at kikki.K’s e-store.
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