Robinsons is returning to Singapore as a fully digital store tomorrow – complete with several relaunch promotions that you won’t want to miss

When the 163-year-old iconic department store announced its closure last year, many locals were filled with grief not only from the job losses but also because it was the end of an era for Singapore’s physical retail scene.

But just this morning, Robinsons has officially announced its return to our sunny shores – this time as an e-commerce store called Robinsons Online.

Relaunching as a fully digital, state-of-the-art, vertically integrated online department store, the beloved brand will go live on 24 June, 3 pm.

Update [23 June]: We’ve added details on several launch promotions that you won’t want to miss!


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It will offer Singaporeans a curation of over 200 brands including some homegrown ones and even familiar names like Joan Allen, Braun, Hush Puppies, and Vitahealth. Customers can also expect completely new-to-Robinsons beauty brands such as Modern Apothecary from London, Jill Lowe Skin Care, INVITY supplements, popular Korean hair and skincare brand Moremo, and the list goes on!

Robinsons Online will be headed by Mr Jordan Prainito, the former Managing Director of Canningvale Australia, the fastest-growing homeware brand in Australia. He plans to catapult Robinsons into the public eye with an extremely user-friendly, perfectly curated website that will provide a safe and secure checkout process.

He also has plans to hire Singaporeans to fill various positions across the business so that Robinsons will remain firmly in its homegrown roots. According to the Australian Financial Review (AFR), there are already plans to launch Robinsons Online in Malaysia and other Southeast Asian countries if all goes well.

Robinsons Online celebrates its return to Singapore with exciting relaunch promotions

In conjunction with its comeback, Robinsons Online will be hosting several promotions when the website goes live tomorrow (24 June). Shoppers can look forward to an exciting relaunch sale offering up to 60% off many exclusive products.

From 25 June to 25 July, you can also score an additional 20% off when you spend a minimum of S$100 on all items (discount capped at S$50). To enjoy this discount, use the promo code ‘GRAB20‘ upon checkout.

Last but not least, all shoppers will be rewarded with an extra S$10 off discount code on their first purchase by signing up for the Robinsons newsletter. Head over to the website and register your email address to enjoy this promotion and receive the latest offers, trends, and exclusive deals from Robinsons Online.