If you’ve been eagerly anticipating the opening of the Museum Of Ice Cream (MOIC) in Singapore since you caught wind of it, we’re here to tell you that the wait is finally over!
MOIC has opened its Dempsey doors and is now ready to welcome guests to its first-ever international location outside of the United States. AVENUE ONE was among the first to check out MOIC during its grand opening weekend and we’re here to tell you that the museum is definitely worth every coin!
Want to know what to expect behind the candy floss-pink walls of the ice cream-themed wonderland? Keep scrolling to check out MOIC Singapore and what it has to offer.
There are more than 10 never-before-seen interactive installations in the Museum Of Ice Cream Singapore
MOIC Singapore sits on a 60,000 square foot property imbued distinctively with the brand’s signature touch of pink happiness and magic sprinkled across its 14 – yes, 14! – multi-sensory installations.
Upon entering the building, you’ll be guided by MOIC’s decidedly talented and infectiously cheerful guides who are more than happy to transport you into a surreal world of scrumptious sights, sweet sounds, unlimited tasty treats (reinvented with a local twist), and entertaining play – once you have given yourself an ice cream-inspired nickname on a name tag sticker at the entrance.
If you’re in need of inspiration for your sweet alter ego, don’t fret – MOIC is here to help with a wall of celebrity ice cream names such as Taylor Split, Kanye Zest, and Gurmint Singh.
Museum of Modern Ice Cream
The MOIC concept is designed in such a way that lets you forge whimsical, unforgettable memories but trust us when we say that you should be ready with a fully charged phone (with ample album space) and a powerbank too – every corner and passageway in MOIC is literally a great spot for photo opportunities so you’ll definitely be snapping away at every nook and cranny.
Your journey begins by discovering your inner Picasso at the Museum of Modern Ice Cream where you can design your own ice cream creation while soaking in some trivia about everyone’s all-time-favourite sweet treat.
Embellish your drawing with stickers and when you’re done, watch it get displayed on the large screen for everyone to appreciate. Need some inspiration to get your creative juice flowing? Just check out some of the ice cream renditions of famous paintings like Salvador Dali’s The Persistence of Memory.
There are plenty of tablets mounted on the wall so you’ll definitely have your chance to draw up your digital masterpiece. Plus, you won’t have to worry about others hogging the machines as well, because there is a time limit allocated per person.
After unleashing your inner artist, it’s time to play a “race” with your buddies at the pretty-in-pink castle found in Marble Run.
Then, take a trip overseas to California Dreamin’ – a room with a beach-like setting where you can peek into a sandcastle sculpture that’s housed within a pink beach house. Yep, it’s the same one displayed at the sneak preview in Design Orchard.
Beaches are for relaxing, so take five underneath the pink trees with scoops of Häagen-Dazs ice cream here – at no extra charge, of course!
There are three flavours available: mango sorbet (we heard it’s very popular with the visitors), Belgium chocolate, and piña colada (alcoholic, but hey, it’s five o’clock somewhere, right?)
After sampling all the flavours at California Dreamin’, you’ll reach a room that’s decked out with magnetic walls and each is jam-packed with alphabets and numbers that you can move around to create your own name or favourite phrases and put them on display.
There’s also a book with blank pages right in the middle of the room to let you spill your creative juice further.
Thereafter, you’ll move on to a retro diner beaming with ’90s vibes that’s aptly named Scream’s Diner.
Here is also where you’ll find three vintage telephones mounted on the wall that were quite popular as photo props.
After admiring its pink interior and its telephone booth corner, it’s time for an ice-cold treat again!
This time, you get to choose from two soft serve flavours: pink vanilla (vegan) and apple pie, with a couple of toppings that you can add on to.
Oh, and did we mention that there’s a fully functional jukebox at Scream’s Diner? It plays all the best ’80s and ’90s oldies that we guarantee you can’t resist grooving to.
Up next, it’s time to unleash your inner child as you leap to new heights at Inflatable, an all-pink bouncy castle.
Fun fact: Singapore is the first location in MOIC history to have a super-sized bouncy castle and judging by our observation during our visit, it’s safe to say that this ridiculously fun exhibit is a hot favourite among kids and adults alike.
And remember what we said earlier about the made-for-Instagram alleyways and corners in MOIC? Here’s a case in point, and we can already foresee visitors making a beeline to snap a few shots here just for the ‘gram.
Now, it’s time for a blast from the past at Potong, a room that has giant colourful potong ice cream on the walls and across the floor.
The nostalgia doesn’t stop there though, as you’ll actually get to savour edible potong ice cream here in this room. It comes in a super tasty pulut hitam (black glutinous rice) flavour, and you best believe us when we say it took every fibre of our being to not ask the MOIC staff for another mini block of the nostalgic treat!
To take you further on your trip down memory lane, step into the Museum of Ice Cream’s very own unicorn playground – an adorably modified version of the iconic “dragon playground” in the 1970s – at Playspace!
The Singapore-exclusive playground lets you trek through the multi-coloured spine before sliding down its cute unicorn head. This fully-equipped playground also comes with an ice cream truck that little ones will want to ride all day as well as cherry and banana swings that both kids and adults will have a blast at.
Before moving on to the next exhibit, be sure to grab another nostalgic ice-cold treat here: ice cream sandwiches. Choose from two flavours: taro milk tea and lychee bandung.
Next, you’ll wind your way through Melted Infinity, a room that’s not just pleasing to the eyes but to the nose too.
Here, you’ll catch a sweet aroma wafting through the tranquil room as you walk across this infinite vista of seemingly endless glowing ice cream cones, thanks to mirrored walls lining the room.
Melted Infinity is definitely one of the most immersive experiences in the building, and our top favourite if you ask us.
Then, make your way through to Banana Split, an aesthetically pleasing archway that’s lined with squishy bananas in red, yellow, and pink hues – reminiscent of Neapolitan ice cream.
Whether you take one – or 10 – shots for your social media or sprint up and down the tunnel while running your hands through lines of bananas, it surely makes for an interesting sensory experience that will put a smile on your face.
Feeling tired from all the photoshoots you’ve been participating in with your buddies? Take a breather and write a love note to yourself (or your loved ones) and display your affection on a pink wall.
Then, adjourn to the Craft Room where you’ll be introduced to MOIC’s very own Mercone (part Merlion, part ice cream) and also enjoy a yummy snack called Lemon Bliss Balls. Equal parts zesty and indulgent, we promise you won’t stop at just one!
Last but certainly not least, end off your tour by swimming in a sea of sprinkles at the largest MOIC Sprinkle Pool ever created! In fact, it’s the world’s largest sprinkle pool, complete with a diving board and pool steps.
Before you make your way out, be sure to pick up some souvenirs at MOIC’s retail shop! There are tons of unique and exclusive merchandise designed in partnership with notable local brands such as Kydra, Artisan of Sense, and Brewlander. You will also find MOIC apparel, accessories, stationery, and even a thermos bottle.
Got some time left to spare? Make a quick stop at MOIC’s cafe and bar for some refreshing cocktails and light bites.
All in all, the Museum Of Ice Cream Singapore is definitely one you shouldn’t miss – especially if you’re a parent who has run out of things to do with your little ones. Plus with overseas travel still halted, what could be better than exploring the long-awaited Instagram sensation without needing to hop on a plane?
Where to find Museum Of Ice Cream Singapore + ticket prices
Museum Of Ice Cream is located at 100 Loewen Road, Singapore 248837, right in the heart of the historic Dempsey enclave. The exhibition opens from 10am to 11pm on Thursdays through Sundays.
Tickets are priced from S$38 (with a S$4 ticketing fee per ticket) while children under the age of two can enjoy complimentary entrance. Tickets are inclusive of all the ice cream treats picked up throughout the tour. More tickets have been released so grab yours on the official website now if you want to catch the exhibition by December.
Do note that you are highly encouraged to purchase your tickets online before making your way to the museum.