A new chapter has begun for homegrown favourite The Sophia Label, which officially opened its first-ever concept store at Raffles City Shopping Centre – a milestone that arrives just in time for the brand’s 10th anniversary.
Stepping into the 388-square-foot space, visitors are greeted by an atmosphere of quiet confidence. Bathed in soft neutrals and guided by a minimalist aesthetic, the store is designed to feel calm, intentional, and beautifully understated. Here, shoppers are invited to slow down, explore tactile details, and discover the brand’s refreshed philosophy: Carry Dreams. Carry Confidence.
Founded in 2015 by Sophia Chen, The Sophia Label has built a loyal following around its timeless designs and thoughtful craftsmanship. Each piece is created to be more than just an accessory; it’s a practical companion that moves with women through every stage of life. This ethos is clearly reflected in the store’s curation, from best-selling favourites to fresh arrivals.
One of the biggest highlights is the debut of the Signature Pocket Denim Tote Bag (S$98), a highly anticipated addition to the brand’s iconic Signature Pocket Series. Available in Denim, Light Denim, and Lilac Denim, the bag blends style with cleverly designed compartments, an adjustable buckle strap, and space for a 15-inch laptop – all finished with a playful metallic heart charm.
Also back in stock is the fan-favourite Cosy Luxe Utility Backpack (S$98), now in two new colourways: Jet Black and Midnight. Lightweight, water-resistant, and designed for commuters or frequent travellers, it features a padded laptop section and luggage slot, making staying organised effortless.
For the festive season, the new store also houses The Sophia Label’s Christmas collection: the Rollie Bag (S$20), a compact, foldable nylon essential, which makes the perfect everyday or stocking stuffer pick.
Meanwhile, the Toastlet Blind Bags (S$30) add a touch of playful charm: each toast-shaped pouch reveals a surprise reusable tote in one of five collectible designs, including a secret edition.
The Sophia Label is located at Raffles City, 252 North Bridge Road, #03-27, Singapore 179103. Open daily from 10am to 10pm.
