Pomelo collaborates with gummy candy brand HARIBO to launch a fashion collection

Gummy bears are very likely a huge part of your childhood memories and chances are you have had some adorable HARIBO Goldbears.

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In a unique collaboration, fashion retailer Pomelo partners with HARIBO, which is a world market leader in the segment of gummy candies and communicates child-like happiness, to launch a 23-piece collection that’s fun, tasty – and certainly suitable for a grown woman.

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Look forward to a colourful selection of girly relaxed outfits to sunny essentials, including pastel cardigans, comfy pullovers and hoodies, a signature Goldbears print sundress, cheeky bodysuit, edgy graphic tees, and embroidered denim shorts. Accessories such as vibrant tote bags and umbrellas will also be featured.

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Pomelo x HARIBO will be available online at POMELOFASHION.COM, on the Pomelo App, and in-stores in Thailand, Singapore, and Indonesia on 15 February 2021. Prices start at S$24. Check out Pomelo’s exclusive shoppable livestream shows for this collection on the Pomelo app and Facebook on 15 February at 8.30pm (Singapore time).