LOEWE launches Amazona 16, a small-scale edition of its iconic Amazona

LOEWE presents its smallest and latest addition to its Amazona family, Amazona 16.

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Designed to fit just essentials, this is a key piece in the Fall Winter 2022 women’s pre-collection and joins the line-up of trendy mini bags in the fashion world.

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It is featured on Tang Wei, Kaia Gerber and Jessie Buckley in a campaign shot by photographer Juergen Teller.

The Amazona was originally launched in 1975 and inspired by a new wave of women entering the workplace, its practical style embodied new ideas on inclusivity and liberation.

The iconic bag was relaunched in 2021 with a refined and contemporary aesthetic, now available in Classic Black, Warm Desert, Avocado and Orange for a bold seasonal pop.

The new Amazona 16 is now available in selected LOEWE stores, retailing at S$3,250.