By Invite Only returns to miffy’s world this May with a second collaboration that feels softer, slower, and more personal than ever. Titled “Blooming with miffy”, the collection is inspired by a quiet garden in full bloom, where growth is gentle, intentional, and unfolding in its own time.
Launched in May, the collection coincides with a major milestone for By Invite Only: the opening of its new flagship store at Raffles City Shopping Centre. Together, the launch and store debut mark a defining moment for the homegrown jewellery label as it expands both its physical presence and its storytelling universe.
At the heart of the collection is the beloved character miffy, reimagined through floral motifs, soft colour palettes, and delicate metal finishes in gold, silver, and rose gold. Across eight jewellery pieces, the collection translates miffy’s world into wearable fragments of a blooming garden. Expect pieces that are subtle, nostalgic, and designed for everyday ease.
Highlights include the miffy Abloom Studs, a playful two-piece pairing that sits across multiple piercings like a tiny constellation of character and flower, and the Reversible Huggies, which feature two expressive miffy faces designed to reflect changing moods.
The Posy Necklace and Bracelet bring a quieter sensibility, layering floral details with a restrained, elegant sparkle, while the Tulip Bracelet and Bouquet Charm Necklace lean into more expressive, garden-inspired storytelling through interchangeable charms and natural motifs.
To celebrate the launch of the Blooming with miffy collection, customers will receive a complimentary By Invite Only + miffy Sage Lipstick Pouch (worth S$69) with a minimum spend of S$150, including at least one miffy jewellery piece from the collection. The promotion is available for online and in-store purchases, from now to 3 June 2026 or while stocks last.
By Invite Only Flagship Store is located at #03-19, Raffles City Shopping Centre. It is open from 10am to 9.15pm from Sunday to Thursday, and 10am to 9.45pm on Friday and Saturday.
