We already know that the iconic ION Orchard mall is one of the best OOTD spots in Singapore. And what could possibly make it even more Instagrammable? This partnership between Bvlgari and Ceno2, we think!
A first-ever partnership with a local artist in Singapore, this is a lead-up to Bvlgari’s highly anticipated outdoor installation for Christmas at ION Orchard. Local graffiti maestro Ceno2 did a live spray-painting of the surrounding hoardings and the result is a stunning masterpiece that’s in line with the brand’s bold and unapologetic image.
Ceno2 showcased his signature style of Grafitti Fine Art for this project using free-hand spray painting technique, which he is renowned for. He worked on two sets of hoarding, measuring 18 x 11 x 2.4 metres and 13 x 13 x 2.4 metres respectively, and the artwork features the artist’s take on the Italian exuberance of the Bvlgari brand.
The hoarding will be on display at the outdoor atrium of ION Orchard, ION2, from now till 3 November 2019. So before then, remember to grab your Instagram-buddy and head over there to snap as many photos as you can of this masterpiece.
The official unveiling of Bvlgari’s Holiday Season outdoor installation will take place on 7 November 2019.