We can’t quite put our finger on it, but there is just something so nice about the idea of shopping at an indie brand – sort of like a hidden find that only you know about. Or just a place you can shop at with a peace of mind that you certainly won’t be bumping into someone with the exact same outfit, ugh.
Where did you get your outfit from? Oh, I don’t know, just a random store that stocks just a few articles of the same clothing so you’ll never ever get your hands on the exact same outfit.
Forget your usual H&M, Uniqlo, or Forever21 – indie brands are where you should be shopping at for that unique, individualised style you’ve always dreamed of.
1. Mod Parade
Fittingly said to be for the modern women of now, Mod Parade a pretty good following of 13.7K followers on its Instagram, which should tell you something about their popularity!
Affordable, yet chic and feminine, this is the place to go to if you want to look stylish without breaking the bank. Plus, Mod Parade also restocks new styles of clothing every Thursday, so buyers never have to worry about being bored of the same ol’ same ol’ selection of clothing week after week.
P.S. Be sure to grab what you want quick though, as they tend to run out of stock pretty quick!
Price range: SGD26 – SGD38
Only available online. Free shipping for purchases SGD50 and above. Website.
2. The WYLD Shop
Love yourself some Bohemian-chic beach wear clothing? Pronounced ‘wild’, this Aussie retail fashion is truly for the free-spirited and carefree.
Flowy and certainly easy on the eyes, apparel in this store has a unique style that you know you’ll love once you set your eyes on them. We recommend getting yourself a pair of gorgeous handmade tassel earrings at its brick-and-mortar store to complete the whole Boho look.
Price range: SGD80 – SGD200
Opening hours: 10am – 6pm (Tues – Sat), 12pm – 5pm (Sun – Mon)
Address: 412 Joo Chiat Road, Singapore 427637
Shipping fees are free for purhases at SGD250 and above. Website.
3. Love and Bravery
Perhaps not quite a lesser known brand, but Love and Bravery ticks all the boxes for an indie fashion retailer.
Popular amongst both the schooling millennials and the working crowd for its fun, on-trend, yet office-appropriate style of clothing, you’ll never go wrong shopping at Love and Bravery.
P.S. They also stock many styles of cheongsams during the Chinese New Year period, so if you’re stumped on where to get trendy cheongsams that don’t break the bank – this is it.
Price range: SGD39 – SGD50
Opening hours: Differs from outlet to outlet.
Address: It has three outlets in Tampines Central 1, Bugis Junction, and JEM.
Free shipping for purchases over SGD120 and above. Website.
4. MissGuided
Casual, yet edgy and sexy, MissGuided is where you go to for minimalist, monochrome, form-fitting dresses to hit the clubs, or if you’re looking for a casual, everyday outfit without looking the same as everyone else.
Price range: SGD30 – SGD90
Only available online on Zalora and its own website. Free shipping for orders over SGD40 on Zalora, and €160 and above on MissGuided.
5. Tobi
Unabashedly sexy and trendy, Tobi is an LA-based online store that stocks clothing that go from fun and casual, to form-fitting dresses that’ll make you feel extra womanly, to all denim-outfits, to Cher Horowitz yellow-and-black style plaid dresses and pencil skirts.
P.S. They also have very frequent sales that go up to 60 – 70% off AND a 50% off sitewide if you’re purchasing clothes on Tobi for the first time, so even if you’re a budget – Tobi’s got your back.
Price: SGD80 – SGD150
Only available online. Free international shipping with no minimum purchase. Website.
6. Supergurl
Stocked with sleek but bold designs – Supergurl is the Singaporean alternative to overseas fashion labels like Pomelo, at a more affordable price, perfect for the urbanite on a budget.
Price: SGD26 – SGD34
Only available online. Free shipping for orders SGD80 and above. Website.
7. Love, Bonito
Popular amongst the working crowd for its fashionable work-appropriate clothing, it stocks an array of stylish blouses and dresses. Offering everything from embroidered-patterned dresses, to chic turtle necks, Love Bonito’s selection of clothing will be sure to freshen up your OL wardrobe!
P.S. They have also started manufacturing maternity wear so pregnant ladies won’t have to worry about not being able to find fashionable and stylish clothing.
Price: SGD30 – SGD50
Opening hours: 11am – 10pm
Address: 313@Somerset #02-16/21, 313 Orchard Road, Singapore 238895.
Free shipping with no minimum purchase. Website.
8. The Velvet Dolls
From its humble beginnings at as a blogshop at Livejournal before owning its own full-fledged online store, The Velvet Dolls prides itself on ‘clothing that fits the real girl’.
With sizes that go up till XXL, and stocks of cute, muted floral rompers that’re all the rage now, alongside super affordable bridesmaid dresses that start at SGD30, The Velvet Dolls is truly a place where you never ever have to fret about whether or not they have your size.
Price: SGD20 – SGD50
Only available online. Free shipping for purchases SGD80 and above. Website.
9. Dressabelle
Fashion forward, stylish, and form-fitting in all the right places, we love Dressabelle for its super trendy pieces. From spiffy blazers to flowy maxi dresses perfect for a day at the beach, and eclectic, minimalistic office wear (think asymmetrical pencil skirts!), Dressabelle truly caters its style for all women.
Price: SGD30 – SGD50
Only available online. Free shipping for purchases SGD60 and above. Website.
10. Ellysage
An indie boutique clothing store that not only sells super stylish clothing that is appropriate for both formal and everyday wear, Ellysage also provides an in-house styling session in their boutique where you’ll enjoy the undivided attention of a stylist who will dress you according to your personality, lifestyle, preferences, body shape, skin, and hair colour.
Always wanted to have your own individual style but have trouble finding it? This is your answer for that.
Price: SGD48 – SGD94
Opening hours: 10am – 10pm
Address: 176 Orchard Rd, The Centrepoint, Singapore 238843
Free shipping applicable for purchases SGD100 and above. Website.
11. In Good Company
There’s just something so lovable about to drapey, minimalist clothing. Simple, modern, yet not boring, its eclectic and boxy blouses will be sure to put you at the centre of attention without seeming like you’re trying too hard. (Because today’s trend is all about seeming effortless, after all!)
Don’t forget to check out their eye-catching accessories too – we’re pretty sure they’ll make great conversation-starters.
Price: SGD89 – SGD299
Opening hours: Timing differs according to outlet.
Address: It has two outlets: ION Orchard and The Shoppes at Marina Bay Sands.
Free shipping is applicable at SGD100 and above. Website.
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