Think all things rock and roll and the first brand that comes to mind would definitely have to be the legendary Hard Rock.

Whether you’ve experienced the fun Hard Rock dining experience that is often accompanied by a live band, or you’ve got a chance to stay at their themed hotels before, Hard Rock definitely leaves a deep impression on guests all over the world.

Well, good news for fans as Hard Rock will be rolling out limited-edition merchandise in celebration of its 50th anniversary, which dates back to the opening of Hard Rock’s very first outlet in London back in 1971!

Up ahead are merchandise you can look forward to that boasts a specially designed Hard Rock anniversary logo.

The Hard Rock 50th Anniversary Winged Guitar Tee is available in white and black, and retails for S$45 each.

The Hard Rock Unisex 50th Anniversary Full Zip Hoodie retails for S$95.

The Hard Rock Anniversary Hat retails for S$35.

The Hard Rock Anniversary Logo Pin retails for S$26.

The Hard Rock Classic Pint Glass is available in two designs and retails for S$14 each.

From now till 31 August, you’ll get to receive a S$50 voucher when you spend a minimum of S$100 on these limited-edition 50th Anniversary merchandise.

Discover a special Hard Rock video

Along with the exclusive limited-edition merchandise collection, Hard Rock will also be releasing a special 50th Anniversary video. Making use of augmented reality, the brand presents to you artistic creations that come to life in a video format.

To access this video, all you have to do is download the Artivive app on your smartphone and scan the Hard Rock 50th anniversary logo that is available on all apparel pieces, including the anniversary hat.

All merchandise can be purchased from Hard Rock Singapore at Orchard and at Hard Rock Sentosa.