Gong Cha wins gold award in the Trusted Brands Awards 2020 by Reader’s Digest and celebrates with a slew of surprises!


Gong Cha, Singapore’s bubble tea pioneer, has been awarded the Gold Award under the Pearl Milk Tea category in the Trusted Brands Awards 2020 by Reader’s Digest, the first year that this category is introduced.

1,500 consumers across Singapore were surveyed on 50 categories of products and services across an extensive range of industries. The survey assesses the attributes that a brand should possess to win consumers’ trust in Asia, such as trustworthiness and credibility, quality, value, and innovation, among others.


In celebration of this accolade and to thank its fans, from 18 December 2020 onwards, customers with a minimum purchase of S$10.00 at any Gong Cha outlet will receive a FREE limited-edition Gong Cha Pearl Milk Tea keychain, while stocks last.

In addition, customers who wear Gong Cha’s apparel when they visit the outlet will enjoy 10% off their bubble tea orders.

Gong Cha e-gift card


For the first time, bubble tea fans looking to share their love of their favourite Gong Cha beverages with their loved ones can now do so with Gong Cha’s e-gift card! Similar to an e-voucher, digital credits are deposited into one’s e-wallet on the Gong Cha App.

These credits can then be used to purchase any Gong Cha beverage. From now till 31 December 2020, customers can enjoy 24% more credit value with every $20.00 e-gift card purchased, amounting to a total of $24.80 worth of e-credits.

That’s not all!

In celebration of the Gong Cha App and e-Gift Card launch, Gong Cha is extending the validity of all existing credit values stored on the App an additional 12 months!

Brownie Cookie Bubble Tea Float


To celebrate the festive season, Gong Cha has launched an exciting Christmas drink – Brownie Cookie Bubble Tea Float! This drink is the newest addition to the brand’s latest Bubble Tea Float (BTF) series, a new product category in the bubble tea market, designed in partnership with leading premium ice cream brand, Haagen Dazs.

The Brownie Cookie BTF comprises a layer of luscious brownie infused cream with crunchy cookie crumble that gives the drink a hearty bite. The cream sits atop Gong Cha’s fragrant and smoky Brown Sugar Latte, adding a decadent chocolatey twist to the beverage. To top it off, a scoop of Haagen Dazs’ Cookies and Cream ice cream is added for an indulgent treat!

From now till 31 December 2020 or while stocks last, customers can enjoy the new Brownie Cookie BTF (and brownie points from Gong Cha!) at a promotional price of S$5.30 (U.P. $6.50).

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