Following its 10th anniversary last year, homegrown childrenswear brand, Le Petit Society, embarks on an exciting new chapter with a refreshed brand and retail experience. The third and latest store at Jewel Changi Airport unveils a vibrant, whimsical space designed to spark fun and curiosity in both children and adults.
Inspired by playgrounds, the store features colourful zones and structures that create an uplifting atmosphere, inviting shoppers and their little ones to escape into a world of carefree fun. Here, families can discover the Dragon Streetwear, A Girl’s Fantasy, and A Singapore Series collections, alongside Le Petit Society’s best-sellers, including its signature organic swaddles and sleepsuits.
Founded in 2013 by Singaporean couple Robyn Liang and Dylan Ong, Le Petit Society was born from the belief that great style should be affordable and accessible. As parents of three, they understood the need for designing clothes that children would love to wear daily, transitioning seamlessly from playpen to playground to parties. Over the past decade, the brand has expanded to include adult and family-twinning outfits, capturing the hearts of style-conscious parents in Singapore and beyond.
With its new store in the bustling tourist hub of Jewel Changi Airport, Le Petit Society aims to extend its global reach while remaining true to its mission of creating quality, comfortable, and stylish clothes. The new store, divided into striking colour zones, joyfully embodies an exuberant sense of fun and play, offering an explorative shopping experience for all who enter.
Spanning 861 square feet, the store features vibrant hues of pink, yellow, and orange, with a dazzling electric blue storefront that catches the eye of both adults and children from afar.
Upon entering through an arched entryway, shoppers are greeted by illuminated acrylic frames and artfully designed metallic structures, reminiscent of an ultramodern playground and a chic children’s art installation. A pool ladder doubles as a display rack for swimwear, while a “rainbow” wall of colored storage boxes adds playful elements, paying homage to the brand’s iconic “Rainbow” collection.
As Le Petit Society enters its 11th year, it continues to honour its commitment to creating thoughtfully made, safe, and well-designed products that last generations and are accessible to everyone. All of Le Petit Society’s clothing and designs are created in-house and exclusive to the brand, a testament to the value it brings to its loyal clientele. Expectant mothers and discerning parents can shop an extensive range of products, including GOTS (Global Organic Textile Standard) organic baby clothing, comforting swaddles, breezy loungewear, fun party wear, and picture-perfect family matching outfits, all tailored using high-quality fabrics and designed with style in mind.
The brand also recently introduced a line of insulated lunch bags for school-going kids and will soon launch a range of bags and accessories with Le Petit Society’s signature touch.
Step into the whimsically stylish world of Le Petit Society and discover new collections for both boys and girls. The recently launched Dragon Streetwear collection is a playful and edgy range of tees for children and adults who want to make a bold statement. The dragon icon holds special significance for the brand, founded in the Year of the Dragon.
A Girl’s Fantasy collection is a dream come true for little girls, featuring long tulle dresses with adorable unicorn and seashell prints, as well as fluffy cupcake tulle skirts fit for any princess.
Shoppers can also look forward to A Singapore Series, a collection of tees for kids and adults designed just in time for National Day and for tourists to take home a piece of Singapore.
The collections retail from S$20 to S$110.
Opening Promotions
From now till 31 August, customers who shop at the new Le Petit Society at Jewel Changi Airport will enjoy a storewide 10% discount and receive a free reusable tote bag with every purchase (minimum S$50 spend).
Le Petit Society is now open at 78 Airport Blvd #B1-292, Jewel Changi Airport, Singapore 819666, from Mondays to Sundays, 10am to 10pm. Visit its website for more information.
