Samsung launches refrigerators that you can fully customise for your modern kitchen

Talk about interior decorating and we’d be the first to admit that we have tons of #homedecor inspiration saved on our Pinterest, Instagram, Facebook, and RED accounts. We’d also be the first to shamelessly admit that we can scroll all day just browsing all the inspo posts that we hope to emulate in our future homes.

But no matter how Pinterest-worthy your home can get, the one thing you can’t change is the look of your good ol’ refrigerator which typically comes in basic colours such as white, silver, or black. if you’re lucky, you may end up with a midnight blue shade.

Well, that’s going to be a thing of the past because Samsung Electronics Singapore has recently launched the BESPOKE refrigerators, a new lineup that taps into the trends of modularity and customisation, providing homeowners like yourself with more options to reinvent your living spaces that reflect your lifestyles and tastes.

Mix and match any colours and configurations to suit your needs

samsung bespoke fridge in kitchen lifestyle

The new BESPOKE lineup is truly unique, in the sense that it can be customised in a plethora of ways to complement different home settings and aesthetics.

The fridge boasts sleek lines and a contemporary flat-panel design with recessed handles, creating a clutter-free look that blends harmoniously into kitchen interiors.

Because of its versatility, it can be perfectly aligned and flushed into any kitchen cabinetry with minimal installation gaps for a seamless appearance.

Additionally, it features a reversible door* that lets you adjust the direction in which the door opens.

samsung bespoke fridge configuration options
Choose from three configuration options to suit your needs

It is available in the all-new 4-Door Flex, the Bottom Mount Freezer, and the 1-Door Flex, or a combination of the formats that you can mix and match to fit your living space.

As for the colours, you can pick from a palette of five classic and vibrant hues available in soft and silky (Satin Glass) or glossy (Glam Glass) finishes for now.

We’ve been told there’s a possibility that more colour options may be offered down the road but for now, your choices include Glam White, Glam Pink, Glam Navy, Satin Sky Blue, and Satin Gray.

*Available in selected models only.

High-performance features of the BESPOKE range

samsung bespoke fridge lifestyle

The BESPOKE lineup isn’t just about looking good, the fridge also integrates various innovative features that help keep food fresh, optimise storage space, and provide users with even more convenience and control to keep their life at home organised.

Have eyes on the 4-Door Flex? You’ll be glad to know that it will come with Samsung’s signature FlexZone, an independently controlled compartment that converts from refrigerator to freezer mode and vice versa, allowing for the storage of a wide range of items with five preset temperature modes.

The 4-Door Flex is also equipped with a Flex Crisper compartment, adjustable with two distinct temperature settings so that you can preserve the freshness of fresh products such as meat and fish.

Additionally, the BESPOKE lineup includes several advanced cooling capabilities in selected models that improve food preservation. They include the Triple Cooling System, which independently controls the temperature and humidity in three independent compartments and prevents odours from mixing; Precise Cooling, which minimises temperature fluctuation; and a Metal Cooling plate which helps keep the fridge cool.

Could Samsung’s launch of bespoke fridges signal a new era of customisable home appliances that allow homeowners to express their unique style while maintaining the flexibility and functionality they seek?

We sure hope so, and we’re pretty certain that most of you out there are too! Finally, we can have kitchens that will be as equally aesthetically pleasing as the rest of our living spaces.

Win yourself a Samsung BESPOKE fridge in a design challenge

samsung bespoke designed by you tan zi xi messymsxi
Photo source: @messymsxi/Instagram

To celebrate the launch of the BESPOKE lineup, Samsung is currently running the #BespokeDesignedByYou challenge. All you need to do is submit your original artwork using the Samsung BESPOKE fridge as a canvas and let your imagination go wild in your design.

To kick off the competition, Samsung teamed up with local creative collaborators, Candice Phang, Michael Mindflyer, and Tan Zi Xi as well as high-end furnishing retailer Commune and well-known interior design firm Rooot Studio, to create exclusive artworks for the fridge doors, highlighting the creativity, personalisation, and endless configuration potential of the Samsung BESPOKE refrigerators.

Winners will be selected by the three local artists, and the coveted grand prize is a BESPOKE fridge worth S$1,929. There’ll also be consolation prizes as well, like the Samsung Galaxy Watch, Samsung Galaxy Buds, and Samsung Colour Microwave Oven.

The design challenge ends 31 October 2021, click here for more information on the artwork submission or overall contest.

If you need some inspiration for your own design, you can visit the TANGS outlet from now until 24 October to view the exclusive designs by Candice Phang, Michael Mindflyer, Tan Zi Xi, and Rooot Studio. Meanwhile, Commune will showcase its design at its Millenia Walk store.

Prices and availability of the Samsung BESPOKE refrigerators

samsung bespoke fridge french door lifestyle

The Samsung BESPOKE refrigerator lineup is now available on the Samsung Online Store as well as major consumer electronics and IT stores including Audio House, Best Denki, Courts, Gain City, Harvey Norman, Lazada, Mega Discount Store, Shopee, and Parisilk.

Prices start from S$1,999 onwards for the BESPOKE 1-Door Flex (RZ32T7445AP/SS) and from S$1,899 for the BESPOKE Bottom Mount Freezer (RB33T3070AP/SS). Meanwhile, the BESPOKE 4-Door Flex (RF60A91R1AP/SS) is priced from S$5,199 onwards.