Launches in Singapore; Look Forward to Its Loyalty Programme and Exclusive Sets

lego shopping website

A world of unlimited play and benefits awaits with the launch of the all-new shoppable website in Singapore. For the first time in Southeast Asia, Lego fans can experience the full range of Lego sets right at their fingertips, including hard-to-find sets and special promotions kicking off on 1 November.

viking lego
21343 Viking Village

On, discover sets like the 21343 Viking Village that will transport medieval history buffs to a simpler time, or the 21342 The Insect Collection that enables nature lovers to build detailed, posable models of extraordinary bugs. For lighthouse lovers, the 21335 Motorised Lighthouse features a motorised rotating light and glowing cottage. offers a seamless online and in-store Lego experience, making it easy to discover and purchase sets.

Alongside the launch, LEGO is introducing its loyalty programme, LEGO Insiders. Earn points when purchasing sets on, and earn even more by registering existing and new sets released since 2019 – simply scan the QR code in the instruction manual. Redeem points in the Rewards Center for discounts, exclusive merchandise, collectibles and more.

lego christmas add on
40609 Lego Christmas Fun Add-on Pack
galileo galilei lego
40595 Lego Ideas Tribute to Galileo Galilei

LEGO Insiders also offers fun family activities, early access to new products and sets, and opportunities to connect with other LEGO fans. Between 1 and 16 November, look forward to gifts with purchase for Insiders, including the 40609 Lego Christmas Fun Add-on Pack with a S$80 purchase and the 40595 Lego Ideas Tribute to Galileo Galilei with a S$210 purchase, while stocks last.

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