World’s tallest BE@RBRICK Christmas centrepiece is now in Singapore

Christmas is here and you can expect malls to outdo one another with their Christmas decoration. For BE@RBRICK fans, Raffles City Singapore is definitely the most outstanding one.

Collaborating with pop culture art and collectibles brand ActionCity, Raffles City Singapore has rolled out the Love, BE@RBRICK Christmas campaign, with the world’s tallest BE@RBRICK 8000% at the heart of it.

It stands at a 5.6 metres – taller than a double-deck bus – and you’ll be able to find it at the Raffles City’s External Quartzite, just outside the cross junction at Stamford Road, along with the all-new Raffles City BE@RBRICK Candy Cane 2000%, designed exclusively by ActionCity in partnership with Medicom Toy.

Apart from that, there will also be several BE@RBRICK displays in various sizes decked in Christmas colours and post-modern designs for you to take photos of and with.


Besides these Instagram-worthy displays, you can also look forward to exclusive collectibles and shopping rewards with this campaign.

You’d probably be most excited about the Raffles City BE@RBRICK Candy Cane 100%, an exclusive toy collectible designed for Raffles City by ActionCity. This is redeemable from 30 November, with a single spend of S$300 at Raffles City. In addition, if you spend S$100 in a single receipt, you’d be able to redeem a set of BE@RBRICK gift wrappers from 12 November 2021.

The Love, BE@RBRICK Christmas Campaign will run from 12 November to 26 December 2021.