The new PLAY LINE FRIENDS store at Funan Mall has all the plushies and accessories we want!

Amidst the tech stores, modern boutiques, and eateries at Funan Mall, you’ll notice a cheery yellow storefront located at a corner on the second level. BT21 characters peek out from the sides as a massive Sally statue stands right at the entrance. Yup, that’s none other than the new PLAY LINE FRIENDS store, the first in Singapore.

The store had a soft launch back in June, but now, it’s ready to unveil all of its exciting merch and in-store promotions. Fans of Brown, Cony, and other LINE FRIENDS will have a blast browsing this permanent concept store. Now that our beloved characters are closer to us, we no longer have to get their items shipped from abroad.

Keep reading to see what you can look forward to at the PLAY LINE FRIENDS store.

PLAY LINE FRIENDS store at Funan Mall


play line friends store sally statue

Like its store façade, the entire interior of the PLAY LINE FRIENDS store in Singapore is decked in bright yellow. It features a giant-sized Sally statue, standing at 2.8 metres tall, ready to greet you as you enter the store.

LINE FRIENDS merchandise

Needless to say, you’ll find shelves upon shelves of LINE FRIENDS merch such as plushies, stationery, and other lifestyle products for daily use. In fact, the store features over 1,000 home and office products that are both practical and adorable – perfect for gifting this Christmas. They’ve just released over 150 new items this month too!

Here’s what we’re eyeing:

play line friends store hug me series

As soon as you step in, you’ll see the new Hug Me series right at the storefront. Pick up cute UNIVERSTAR BT21 characters like RJ, Koya, Shooky, Tata, and Chimmy, or just grab the entire gang of seven home.

play line friends store hug me boba cups

Look how adorable they are housed in little boba cups!

play line friends store bt21 baby

Get ready to squish every single item from the BT21 Baby series. The cushions come with matching blankets too, which you can find at the section towards the back of the store, next to the cashier counter.

play line friends store nanoblock

If you’re a collector of Nanoblock toys, you’ll be pleased to see these BT21 offerings!

play line friends store varsity

The Varsity series is a new addition to the LINE FRIENDS range too. Here, you’ll find pouches, pencil cases, and boards plastered with Brown and Sally on them.

play line friends store sally wall

Sally fans, you’re going to want to check out this wall of products right here!

play line friends store tech

There’s a section dedicated to tech gadgets as well, so get yourself a keyboard, monitor stand, phone cases, lamps, and even an air purifier.

play line friends store airpods pro cases

Airpods Pro cases just got a whole lot cuter with these BT21 exclusives.

play line friends store hand sanitisers

Of course, we can’t forget our hand sanitisers. We’ll be picking up a few of these convenient 30ml bottles to stash in our purses.

If you’re looking to dodge the crowds, you can still shop on the official PLAY LINE FRIENDS store on Lazada.

Complimentary gifts and e-vouchers

When you spend S$30 and/or S$50 in the store, you can take home complimentary double-faced character fans and/or character balloons! These characters include Brown, Cony, Sally, Choco, as well as BT21 cuties like Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky, and Van.

PLAY LINE FRIENDS also launched its exclusive membership programme, so you can receive more benefits and rewards when you stock up on merch. There are four different membership tiers: bronze, silver, gold, and VIP. You can register for a membership here!

As a member, you can redeem up to 60 exclusive World Tour merchandise with your accumulated points. On top of that, you’ll also receive updates on new product arrivals, in-store promotions, and members-only events through the PLAY LINE FRIENDS weekly newsletter.

To start you off, members of PLAY LINE FRIENDS are entitled to complimentary e-vouchers (up to S$40) in your member account, which you can use from 29 October to 1 November 2020.

TikTok Challenge

For more prizes, take part in the PLAY LINE FRIENDS TikTok challenge, which will be held from today till 1 November 2020. All you have to do is upload a video of your experience in the PLAY LINE FRIENDS store on TikTok. 10 winners will be selected at random and you’ll receive prizes worth over S$40.

PLAY LINE FRIENDS Singapore store
Address: 107 North Bridge Road, #02-14, Funan Mall, Singapore 179105
Opening hours: 10am – 10pm (Mon to Sun)
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