Paragon’s revamped level 3 offers bespoke lifestyle brands and a Sichuan fusion cafe!

You might have noticed new stores popping up in Paragon Level 3 since June last year; the Orchard mall has been progressively revamping the entire level into a new retail and lifestyle concept, with exclusive and contemporary offerings.

Now that the works are officially completed, this 15,000 sqft area is the next place to indulge in luxury shopping. Browse through niche fragrances and fine couture, or dine in at a palatable fusion cafe – the new level is now curated for a transformative shopping experience.

With the completion of the revamp last December, this zone offers new brands including: Amaris (niche fragrance boutique), Anne Fontaine (French-based women fashion), D2-i (contemporary designer label from Indonesia), Escentials (finest selection of beauty products), Flaming Queen (home scenting products), Halcyon & Crane (fusion dining), Hue (European-made shoes), Makeup Store (Scandinavia’s leading cosmetic brand), Moiselle (European haute couture), POIS (Asian’s esteemed multi-brand fashion), SABRINAGOH (local designer brand), Samsonite for Her (first concept store for ladies by Samsonite), SWIMS (Norwegian fashionable shoe band), and Sulin Serio (fine jewelry)

There are many exciting brands to check out, but we’ve selected the four new brands that caught our eyes at the new Paragon Level 3:


If you love discovering exotic and unique scents, check out Amaris, the stylish new store that offers a wide range of exclusive niche fragrances and personal care products. These luxurious fragrances come in eye-catching bottles that are specially curated for each of them.

Check out French brand State of Mind; each fragrance in the range is inspired by tea scents, perfectly blending tea art and perfumery together. Experience it yourself at Amaris and you might find yourself getting one (or more) bottle home.

Get 20% of all items and an exclusive luggage as a gift with minimum spending of SGD250. This offer is valid from now until 21 April.

Flaming Queen

This high end home fragrance retailer joins Amaris and Escentials at Paragon Level 3 to make you spoiled for choices when shopping for luxury fragrances. Flaming Queen features internationally acclaimed brands ranging from the maestro of scenting, Dr. Vranjes from Italy and True Grace from England, to leading candle makers such as Baobab Collection from Belgium.

Whether it’s a candle or diffuser scent that you’re looking for, we’re sure you can find something extraordinary here.

Get a complimentary Flaming Queen Northern Lights Diffuser with a minimum spending of SGD300. This offer is valid from now until 21 April.


High fashion comes with a hefty price tag because of its top-quality fabric and exquisite craftsmanship that emphasises on every tiny detail. If you’re looking to invest on an one-of-a-kind fashion piece, check out Moiselle from France.

Founded in 1997, Moiselle is an international high fashion brand renowned for its stylish designs and high-quality European fabric. Not to mention their emphasis on every hand-made detail such as exquisite embroidery, beading and intricate embellishment, on par with leading luxury fashion houses when it comes to originality and quality of workmanship.

There is an ongoing promotion where you can get 15% off two pieces of apparel purchase and 20% off three pieces of purchase from the SS19 Collection. This offer is valid from now until 21 April.


Halcyon & Crane

Photo: Halcyon & Crane

When you hear Sichuan, its not just about ma la. Yes, this new Western-Sichuan fusion restaurant does serve dishes with ma la spices but it’s more than just that. Think healthy brunch menu with a hint of Sichuan flavour – Halcyon & Crane offers premium fusion dishes inspired by modern European cuisine topped with Sichuan influenced spices to create subtle but exquisite tastes. Burgers, muffin and fries paired with Sichuan BBQ and ma la flavouring sounds just right for Singaporeans’ taste buds. Each dish is also well-curated, beautifully plated and presented.

Helmed by the folks behind Birds of Paradise, the restaurant is not just perfect for the ‘gram but also a great modern cafe-style dining place for brunch.

Free hands-on activities

Get crafty for the next few weekends if you pop by the new Paragon Level 3! To celebrate the official opening of this new level, a series of hands-on activities will be held over the next few Saturdays. You just need to register online to reserve a slot and have fun created your own art pieces to bring home.

Listen to beauty experts from Scandinavian cosmetic brand MAKE UP STORE on 6 April for insights on makeup tips. You might even get the chance to get a makeover from the artists! Or you can make you own coaster on 13 April, using a fun marbling art technique where you splatter nail polish or paints to create colourful, swirling patterns. Explore the world of bespoke craftsmanship on 20 April,  where you get take home a personalised small leather piece with your initials at the Artisanal Leather Crafting session.

Register online here with the password: paragonlevel3

Stand a chance to win a HUAWEI P3 Pro

Don’t forget to snap photos at the backdrops on display before 21 April. Get creative and strike your most creative pose! One lucky shopper gets to win a HUAWEI P3 Pro and top three photos will stand to win SGD60 Halcyon & Crane dining vouchers.