NomadX, where physical meets digital: touch and feel products from online-only stores like Taobao, and bag ’em up right away

Yes, that’s right, this means that for the first time ever, retailers will be able to feel and touch Taobao goods in real life, and then purchase them right away with the QR code on the item. Because queuing up by the counter and lugging around your wallet while you shop (or shopping online and then getting disappointed when you see it IRL!) is so last year.



A two-storey space in Plaza Singapura, NomadX is Singapore’s very first ‘phygital’ multi-label concept store where it offers a blend of physical and digital experience.

Offering an array of functions like automated store assistance such as smart mirrors, interactive product walls or the cashless payment experience, NomadX is designed to combine the best of both worlds – the instant gratification and convenience of online shopping, along with the interactivity and discovery that brick-and-mortar shopping provides.

Not sure what that means? Apart from being able to scan and purchase the item right away, each stores offers its own unique experience. For instance, beauty brands like Mamonde allows shoppers to place any product on a reader and have its information displayed on a screen, while fashion-rental service Style Theory allows you to try on their rental pieces before deciding to rent them. They also provide sizing and style recommendations.

What stores can I expect to see at NomadX?


Today marks the official opening of the multi-label retail store, which offers a curated selection of 18 tenants (many of which were exclusively online-only before this!). From fashion, to beauty, consumer electronics, gadgets as well as food and beverage openings – NomadX has you covered!

Wanna know which of your favourite online-only stores opened their first physical outlets in NomadX? Apart from Alibaba’s Taobao, it includes other online-retailers like Digital Fashion Week, evenodd, Révolte, Style Theory, and Miss Selfridge.

New-to-market brands include audio products specialist JBL and restaurant Bizen Okayama Wagyu Steakhouse by Aston Soon. Shoppers can also look forward to LIMITED edition of well-known brands at NomadX, including the highly anticipated Karl Lagerfeld’s quirky K/Klassik Pins collection.

Other brands that have come to the fray include Oo la Lab, a home-grownbrand where you can customise your own fragrance, COCO & Frank, a handmade cookie store, Waa Cow Express, and beauty brands like JOWAÉ, By Peapods, and Mamonde.

The NomadX Experience


Before you begin your shopping journey, you can choose to participate in NomadX’s onboarding gamification process where you’ll first do a personality test, and then assigned to one of the four tribes, based on your shopping preferences and habits. The four tribes are Sea, Mountain, Forest, and Wind which corresponds to The Enigmatic Shopper, The Conquer-It-All Shopper, the Love the Earth Shopper and the Live-It-Up Shopper profiles respectively.

Why this matters? You’ll be able to receive product and deal recommendations based on your own personal style, and if you’re stumped on what to buy, you can even see what other shoppers in your tribe have bought.

NomadX accepts the following payment methods: StarPay, credit cards, and NETS.

In celebration of NomadX’s opening, the first 300 American Express card members who charge $150 to their American Express Cards via StarPay will be rewarded with 20,000 Star$. The first 400 non-cardmembers who spend a minimum of $150 at NomadX will receive 10,000 STAR$. Promotions run till 30 November 2018.

NomadX is located in Plaza Singapura, #01-67 and #03-65-69.