Exclusive LINE FRIENDS collectibles are now available at pop-up stores all over Singapore

If you can’t get enough of classic LINE FRIENDS characters like Brown and Cony, or the newer LINE icons, BT21, you’re in for a huge treat. LINE FRIENDS pop-up stores and exclusive BROWN plushies will be made available at different locations across Singapore from today onwards.


A collaboration between CapitaLand Singapore and LINE FRIENDS as part of the upcoming festive celebrations, the limited edition BROWN plushies that are dressed in various costumes from around the world have been unveiled at a media preview held at Funan today. These city-themed costumes include Singapore, Antarctica, and Istanbul (these three will be available at the end of the month), as well as London, Moscow, and Munich (launching on 2 December 2019).

See additional information at the end of this article for availability of the exclusive BROWN plushies.

To redeem one of the limited-edition LINE FRIENDS World Tour BROWN plushie, simply spend a minimum of SGD240 or charge SGD220 to your American Express CapitaCard with a maximum of three same-day same-mall combined receipts. For shoppers at JCube & The Star Vista, just spend a minimum of SGD180 or charge SGD160 to your American Express® CapitaCard to redeem.

You can also get your hands on more than 1,000 LINE merchandise items at the pop-up stores across eight CapitaLand malls from now till 16 February 2019. The one at Bugis+ is the largest, and opens till 1 January 2020. Priority entry passes for the Bugis+ pop-up store is available exclusively for CapitaStar members for the first weekend (15-17 November) and can be redeemed via the CapitaStar mobile app from 11 November 2019.

These pop-up stores are certainly worth your time to visit if you’re a fan because ti’s where you can find exclusive merchandise that are only available in Singapore. Prices of the merchandise range from SGD3 for LINE FRIENDS stickers to SGD88 for a LINE FRIENDS plushie.

See additional information at the end of this article for the location of the pop-up stores.

On top of all the sweet shopping perks you’d be able to enjoy, there are adorable installations at participating CapitaLand malls that make for perfect backdrops for a great photo. You can also expect activities like mascot appearance at the participating malls.

If you’re shopping for Christmas gifts at the participating CapitaLand malls, you can also look forward to having them wrapped with exclusive LINE FRIENDS gift wrapper that features BROWN and CONY. The wrapper will be available to you when you spend a minimum of SGD80 or charge SGD60 to your American Express CapitaCard with a maximum of three same-day same-mall combined receipts.

Find out more about LINE FRIENDS World Tour at CapitaLand Malls here.

Availability of exclusive BROWN plushies

Istanbul: Bedok Mall, Bugis Junction, IMM, Lot One, Plaza Singapura, Westgate
Antarctica: Bugis Junction, Bukit Panjang Plaza, JCube, Junction 8, Plaza Singapura, Tampines Mall
Singapore: Bugis+, Funan, JCube, Junction 8, Lot One, The Star Vista
Moscow: Bedok Mall, Bugis Junction, Funan, IMM, Lot One, The Star Vista
London: Bugis+, Bukit Panjang Plaza, Junction 8, Plaza Singapura, Tampines Mall, Westgate
Munich: Bedok Mall, Bukit Panjang Plaza, Funan, IMM, The Star Vista

Location of LINE FRIENDS Pop-up

Bugis+, L2 Atrium: 15 November 2019 – 1 January 2020
JCube, L1 Main Atrium: 16 December 2019 – 5 January 2020
Junction 8, L2 Main Atrium: 9 December 2019 – 15 December 2019
Plaza Singapura, L1 Promo Space (in front of Sephora): 11 December 2019 – 29 December 2019
NomadX, Plaza Singapura, L3: 30 December 2019 – 16 February 2020
Tampines Mall, L1 Main Atrium: 27 November 2019 – 10 December 2019
The Star Vista, L1 Star Plaza: 18 November 2019 – 1 December 2019
Westgate, L1 Promo Space: 25 November 2019 – 15 December 2019