The annual Singapore Tea Festival is back with a huge surprise for coffee lovers. Merging both beverages together, Teapasar is presenting us with its first-ever phygital event: the Singapore Tea and Coffee Festival. It takes place both online and offline over the course of nine days, from 28 November to 6 December 2020.
While cross border travel may be off the table at the moment, you can still let your tastebuds do the exploration at the Singapore Tea and Coffee Festival, where you can celebrate and lend your support to local and international indie food and lifestyle brands as well as tea and coffee craftsmen from all over the world. On top of that, you can explore delectable treats our island has to offer this holiday season.
Singapore Tea and Coffee Festival: A phygital experience
With over 50 tea and coffee vendors, you’ll discover new flavours, blends, complementary food, and lifestyle products from Australia, Hongkong, Malaysia, Russia, South Africa, Singapore, Taiwan and the United States of America. When you visit each participating vendor, you can enjoy three taster cups of tea or coffee at a steal of just S$5. That’s not all, you’ll also receive a S$5 voucher to offset your purchases at sgteacoffee.com.
Teapasar has also developed a seamless interactive site for web and mobile exploration. Recreating a live event experience, the website allows you to pop by individual brand pages that function just like brand booths to browse products, prices, and find out more about each brand via virtual real-time chats. You can interact with the vendors through a Zoom call for a personal touch.
Live streams will also be taking place throughout the nine days, where you can chat with brand owners and find out more about what motivates them to bring you the freshest and most delicious brews. You’ll want to keep an eye out for flash sales on the site too!
To kick off the festival on 28 November at 11am, join Alan Lai, founder of Teapasar and Alisha Barnes from JJ Royal Coffee live on the website, Instagram, and Facebook. They’ll be introducing the participating brands, workshops, and what you can expect during these nine days. Find out how you can get your hands on the Singapore Tea and Coffee Festival goodie box worth S$75 at an irresistible 50% discount, while stocks last.
Discover your perfect blend
Now, you can take the guesswork out of the equation and confidently make online purchases of both tea and coffee. Made possible by the patented ProfilePrint technology, it identifies taste profiles based on your metabolomic fingerprint and machine-learning algorithm, so you can create your personal taste profile online as you discover, map, and match taste profiles to your own. This way, you won’t experience any buyer’s remorse.
Stock up your pantry with tasty treats
Look out for new launches, such as Pryce Tea’s NOËL Collection, which includes an advent calendar of limited edition blends, Nespresso capsules, and even Grab vouchers – a thoughtful gift for Christmas. If you’re moderating your caffeine intake, consider Botana & Tea Organic Green Mountain Tea, a caffeine-free herbal tea that can only be found in Mediterranean countries.
For timeless classics, try the Infusion-de-vie aged white tea collection, made with the youngest silver-needle white tea. It’s highly prized for its health benefits and rich flavours that continue to mature over time, becoming sweeter and mellower with age.
Try blends from international brands, such as Taiwanese label OKLAO Speciality Coffee, the only coffee chain in Taiwan that produces and sells its own grown coffee. If you’re in the festive mood, choose a Christmas Coffee Blend, which bears hints of cookie dough, honey, and blueberry.
Those with a sweet tooth should try chocolates made by local speciality chocolate bar, Lemuel Chocolate. You can also indulge in gluten-free bakes from Some Days We Bake. Then, top it all off with some rich and creamy delights by Empirical.
Apart from filling your belly up with scrumptious delights, Singapore Tea and Coffee Festival has a lineup of lifestyle products that are perfect for the gifting season! Treat yourself to some much-deserved spa time at home with natural, vegan, cruelty-free and eco-friendly local skincare brand, Maia Botanicals. Its Peppermint Mocha Exfoliating Cream Soap looks good enough to eat!
Or, enjoy a warm cup of coffee with the 2-in-1 tumbler that functions as a sleek cup and drip coffee maker. You can consolidate your orders from selected brands in one single shipment and pay a fixed flat shipping fee.
Eight workshops to join at Singapore Tea and Coffee Festival
Refine your tastebuds at a tea taster course by Parchmen Academy of Tea and Coffee, create your own tea-flavoured cocktails at a tea mixology workshop by Blue Brew Tea, or join any of the three workshops offered by the Australian tea masters. To switch things up, you can join a free virtual DIY Acupressure Massage from Eight Healer. Or, you can head down to Westway for some Craft Chocolate Appreciation with Lemuel Chocolate.
You can also become a Kombucha expert in just 90 minutes with Fizzicle. For only S$150, a Kombucha starter kit will be sent to your house and an online workshop will be led by Melissa Mak, founder of SG Fermentation Friends. To check out the full list of workshop schedules, head to the website for registration. Limited slots are available so be sure to book your sessions early.