This is the latest food hype in Japan and even locals are braving cold weather just to have a taste

Sure, you visited Mount Fuji, now what if you can bring a piece of it back with you?

The idea of “bringing back Mount Fuji” is probably the reason why Fujisan Shokusan is so popular in Japan. That’s because you can bring an entire “loaf” of Mount Fuji back home to enjoy!

Take a peep at their goods that have locals and tourists alike braving the subzero weather just to have a taste:

The star of the show is, of course, the super Instagrammable, teal-and-white Mount Fuji-shaped loaf (as seen above). A pink version is also available. In addition, this store doesn’t use any artificial coloring- the teal and pink colors comes from natural fruit juice, imparting a subtle fruity taste to the bread.

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年末年始お休みのお知らせです。 12月31日お休み 1月 1、2、3日お休み 新年は4日から営業しております。 4日5日の二日間でしか買えないものも、数量限定でご用意しております! 皆さまのご来店お待ちしてます。 #食パン専門店#食パン#FUJISANSHOKUPAN#fujisan#富士山#河口湖#kawaguchiko#山梨県#富士山食パン#2色パン#富士山パン#富士急#富士急ハイランド#お土産#山梨お土産#新規オープン#生食パン#豆乳#オリーブ#レーズン#4種のレーズン#年末年始#年末年始のお休み#年末年始のお知らせ#福袋#赤富士#紅白#お正月

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However, Fujisan Shokupan’s other breads are equally unique. Although they may not be as adorable as the Mount Fuji bread, their other breads (a soy-and-olive combination, raisin bread, and a plain one) are equally queue worthy. Plus, they’re all made with local ingredients and mineral water straight from Mount Fuji itself!

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本日グランドオープン! 開店前からたくさんのお客様にご来店いただき、ありがとうございます。 あっという間に初回焼き上げ分が完売してしまい、ご迷惑をお掛けして申し訳ありません。 午後焼き上げ分は整理券を配布して対応させていただきますので、よろしくお願いします。 たくさんの皆さまにお買い求めいただけますよう、お一人様一種類につき1本の本数制限を設けさせていただいております。 売り切れ次第終了とさせていただきますので、ご理解くださいますようお願いいたします。 #食パン専門店#食パン#FUJISANSHOKUPAN#fujisan#富士山#河口湖#kawaguchiko#山梨県#富士山食パン#2色パン#富士山パン#富士急#富士急ハイランド#お土産#山梨お土産#新規オープン#生食パン#豆乳#オリーブ#レーズン#4種のレーズン#グランドオープン#売り切れ次第終了#開店前から行列#ありがとうございます

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Located at Lake Kawaguchi in a prefecture near Mount Fuji, Fujisan Shokupan’s location provides stunning views of the calm, mirror-like lake and the famed mountain itself, making it a tourist hot spot for both its scenery and its unique bread that we wouldn’t miss.

Each Fujisan-inspired bread retails at JPY800.

Fujisan Shokupan is located at 3462-11 Funatsu, Fujikawaguchiko-machi, Minamitsuru-gun, Yamanashi 401-0301TEL:0555-72-9908Fax:0555-72-9907. It is opened from 11am to 6pm every day, except Thursdays.

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