Take photos, shop, and enjoy exclusive gifts at the New Balance 327 Diner


What better way to celebrate the new year with a blast from the past? Mark your calendars as New Balance unveils a vintage installation, the New Balance 327 Diner, that spotlights the New Balance 327, a reinvented sneaker classic that pays homage to the 1970s, and an era of cultural abundance where fashion, architecture and design flourished in style.

Set to resemble the throwback spirit of the American Diner circa 1970s, get ready to be ‘served-up’ wonderful 327 sneaker treats at the specially-curated New Balance store this holiday season!

Soak up the nostalgic American diner ambience and step into the world of the 70s where hues of teal and pink, bright neon lights, vintage upholstery and checkered floors are juxtaposed against a cheery New Balance illustration designed by local creative studio, Tell Your Children. Expect endless photo-opportunities throughout the New Balance 327 Diner, as Insta-worthy spots are peppered at every corner of this hyper-realistic setting.

Located at Bugis Junction, #01-05, the New Balance 327 Diner will run from 14 to 27 December 2020, 11am to 9pm daily.

Grab your favourite 327 colourways

L-R: New Balance 327BTK and New Balance 327SFB

Let your loved ones (or yourself!) experience New Balance’s best-selling athleisure shoe, the iconic 327, as the perfect gift this Christmas! Grab their favourite 327 colourways at the diner, where two signature styles – New Balance 327BTK (RSP S$169) and New Balance 327SFB (RSP S$169) – will be headlining the pop-up.

The New Balance 327BTK presents the iconic silhouette in colours that pay homage to the brand’s American roots. The other colourway, the New Balance 327SFB, is a fresh take on the silhouette, with a fabric grey base, suede inserts, navy blue highlights and a subtle touch of pink.

A specially-curated selection of other 327 colourways will be available for purchase at the diner, but in limited quantities.

Go local this giving season

This holiday season, let your giving spirit come to light and walk home with hands full of gifts from homegrown brands when you make a purchase at the New Balance 327 Diner.

New Balance Singapore is partnering with local entrepreneurs who have displayed the brand’s fearlessly independent spirit and stood out for their strong craft, identity and energy. Exclusive gifts with purchase of the 327BTK and 327SFB colourways at the pop-up include one of three delicious holiday treats from Apiary, Two Men Bagel or Windowsill Pies, available while stocks last.

New Balance Key Visual

Shoppers who purchase any colourway of a New Balance 327 at the New Balance 327 Diner, on newbalance.com.sg, or at the New Balance Bugis Junction and Vivo City Lighthouse and Experience Stores from 14 – 27 December will receive either a tote bag or T-shirt, made customisable in collaboration with local creative studio, Tell Your Children.

There will be an area for customisation of tote bags and T-shirts exclusively at the New Balance 327 Diner, so go wild with the library of visuals available and display your creativity! Tote bags or T-shirts will be digitally customised and printed on the spot, instantly ready to be gifted to loved ones.

Before you leave, make sure to try your luck at the New Balance 327 Diner’s gumball machine! A purchase of $200 at the New Balance 327 Diner or any New Balance Lighthouse and Experience stores entitles guests to one chance at the gumball machine, with gifts such as a New Balance water bottle, cap, socks, and even a pair of 327 collaboration sneakers – Levi’s 327, Casablanca 327 or Aries 327 (with fixed sizes) to be copped!

Set your calendars on the 14th and head down to the New Balance 327 Diner to end your year on a retro-high, and waltz your way into 2021 in your new favourite 327s!

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