Get a free taste of the highly-raved about Impossible Beef!
From now until 12 November, you’ll get to enjoy a sample of the recently launched Impossible Beef Made From Plants at FairPrice Xtra VivoCity!
The interactive in-store event located near the meat chiller section will serve up plant-based Impossible Bao, and includes a sustainable installation, photo-friendly moments and shopper giveaways.
If you purchase your Impossible Beef directly from the sampling stand at FairPrice Xtra VivoCity, don’t forget to snap a picture of your purchase and share it on social media with the hashtag #CookImpossible to walk away with recipe cards, limited edition merchandise and stickers!
You’ll also get gifts with any purchase of Impossible Beef – one retail pack purchase will qualify for a free Impossible Foods face mask, two will qualify for an Impossible tote bag, and three for an Impossible apron.
All NTUC FairPrice and RedMart customers will automatically receive 20% off any Impossible Beef purchase at the checkout from now until 12 November.
While enjoying home-cooked dishes made with Impossible Beef, you can appreciate that it’s just as delicious, nutritious and versatile as ground beef from cows, and uses 87% less water, 89% less greenhouse gasses and 96% less land.
If you want to kickstart your journey of conscious eating but don’t know where to begin, Impossible Foods is launching its first cookbook, available for sale through Amazon.sg, Kinokuniya and additional retailers later this month. Impossible: The Cookbook (Chronicle Books, $29.99 USD) features 40 delicious and sustainable plant-based recipes created by some of the pioneering chefs and personalities who first introduced Impossible Beef to the world.
