Direct To Masses is offering storewide sale and free delivery on all frozen gourmet items in celebration of its new menu launch

Now that dining out is temporarily not allowed, you may want to whip up a hearty meal of two at home but simply have little to no idea what to cook.

To help you out with that, Direct To Masses is an online foods store you’d want to check out.


Founded by second-gen roast meats manufacturer, Kent Leong, and Franco-Asian restaurateur, Dylan Ong, the dynamic duo first started Direct To Masses amidst the Circuit Breaker period last year with the aim to bring Singaporeans easy-to-heat-up gourmet foods, also known as Modern-Convenience (Mon-Con) food. The first items that were launched? Crackling Roasted Pork and Duck Leg Confit.

Making a huge comeback this month, the store’s selection of frozen foods will be expanded to over 80 items on the menu from a mere 15 items previously.

steamed dimsum

This time, the duo has added a variety of dim sum dishes apart from European delights like the Braised Red Wine Beef Cheek (from S$28 for 2 x 150g pieces) and Authentic Belgian Waffles (S$12 for 10 x 50g waffles).

Some dim sum highlights you can expect on the menu include the Premium Golden Custard Pau (S$9 for 6) that many Singaporeans also know as liu sha bao in Chinese. After one round in the steamer, you can expect a light and slightly chewy pau that can be easily pulled apart, revealing a savoury and sweet filling of mouth-watering, piping hot molten salted egg custard.

Even better news for salted egg fans? The duo has also introduced the Premium Salted Egg Siew Mai (S$12.90 for 10 pieces) that features juicy bite-sized chicken and shrimp dumplings that are given extra oomph with a salted egg yolk crumble, and wrapped with soft yellow skin.

deep fried dimsum

If you’re in for some deep-fried food, a must-try is the Seafood Cheese Croquette (S$10 for 10 pieces), which is made with generous portions of octopus, squid, Japanese kombu, and melty cheese that adds a dimension of texture to the otherwise dry croquette.

Whether steamed or fried, these MSG and preservative-free dishes have a shelf life of up to six months when kept frozen, and are all extremely easy to make, taking only eight to 15 minutes to prepare without having to thaw them.

Storewide sale & free delivery

To thank customers for the constant support as well as to celebrate the brand’s comeback, Direct To Masses is offering free delivery from now and 31 July, when you spend a minimum of S$30 (lowered from a usual minimum of S$60).

Plus, get to enjoy an additional 5% off your bill when you choose to self-collect your order – this deal applies all year round.

Last but not least, customers who spend a minimum of S$100 at the Direct To Masses online store, can stand a chance to win themselves a staycation at Marina Bay Sands as well as top-grade kitchen appliances.

Start shopping now on Direct To Masses online store.

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