Celebrate Auntie Anne’s 25th anniversary with these delicious offers

auntie annes 25th anniversary featured

A family favourite for many Singaporeans since 1996, Auntie Anne is celebrating 25 years of handmade pretzels in Singapore. As part of the celebration of an amazing milestone, enjoy limited-time flavours as well as merchandise designed by a Singaporean for Singaporeans.

From now until 10 October 2021, don’t miss your chance to indulge in all of Auntie Anne’s delicious treats.

Auntie Anne’s Birthday Pretzel Nuggets

Photo: Auntie Anne’s

Get your hands on the new and exclusive time-limited Auntie Anne’s Birthday Pretzel Nuggets. Coated with their iconic semi-sweet chocolate sauce, fans with sweet tooths can choose to add on some Rainbow Sprinkles. Or if you’re a true blue Singaporean, go for the localized twist on Auntie Anne’s pretzels with some nutty-flavoured Coconut Flakes toppings.

These pretzel nuggets will be available for purchase online and in-store from now to 10 October 2021.

Auntie Anne’s Birthday Pretzel Sets

Get the full Auntie Anne’s birthday experience with their limited-time promotion of the Birthday Pretzel Sets and 25th Anniversary Celebration Set. Both sets will come with collectable Auntie Anne’s merchandise such as a Pretzel plushie keychain and/or a canvas tote bag.

Photo: Auntie Anne’s

In addition to the Birthday Pretzel Nuggets and a choice from the Top 3 Pretzels (Cinnamon Sugar, Almond Crunch, and Parmesan Cheese), Birthday Pretzel Set A (S$10.30) will include one Pretzel Plushie while Birthday Pretzel Set B (S$14) will include one Auntie Anne’s tote bag.

Photo: Auntie Anne’s

The tote bag is uniquely Singaporean as it is designed by one of our very own local artists, Ho Junsheng (@meetmito), who incorporates iconic local elements such as the Singapore Flyer which Auntie Anne’s watched develop over the years.

Hearts for Knots’ donation campaign

In the spirit of celebration, Auntie Anne’s will be launching a pretzel donation campaign, Hearts for Knots’ Pretzel Donation.

Photo: Auntie Anne’s Facebook Page

Members of the brand’s loyalty programme can donate their e-loyalty points to provide complimentary pretzels to healthcare frontlines as well as to beneficiaries.

The campaign aims to contribute 2,500 pretzels over a span of two months using a lower rate conversion of 25 hearts rather than the usual 40 hearts for one pretzel. New customers can join the campaign by signing up to be a Hearts Rewards member.

Head down now to your nearest Auntie Anne’s outlet to savour these delicious offers!